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5 reasons why designers love Helvetica

helvetica typography polygraphy print group latvia

image by Denis Dervisevic via Flikr

This phenomenon is most easily observed on Pinterest, where many a board named “Typography” or “Graphic design” are saturated with this font, although those on the outside are only familiar with its distincitve type, not the discussion behind it. (After noticing all this behind-the-scenes hype, we felt Helvetica deserved a board of its own).

1. It’s history

Invented by Max Miedinger and Eduard Hoffmann in 1957 at the Haas’sche Schriftgiesserei in Switzerland (this is why the font is often used in red and white colours), it was originally called Neue Haas Grotesk.  Sounds very very cool.

2. The fact that most of the lines are horizontal or vertical

It’s one of the key differences between the long-term rivals Helvetica and Arial, that Arial uses slanted strokes.

3. It’s popularity on the streets

Used on many a street sign, for example in Vienna and in Chicago,  Helvetica is simple enough to be widespread and yet has an edge

4. It’s modern, simple, and not Times New Roman

There’s an extremely popular sign circling Pinterest, which says “You’re more perfect than Helvetica”, a short way to say that Helvetica is modern and exciting

5. It’s legibility

 There are few fonts which are instantly attractive and yet legible, but helvitica is a CLEAR example of both.

Why do you like or dislike Helvetica?

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This entry was posted on July 17, 2012 by in typography and tagged , , .

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